Buck and Jane is a household management service based out of Seattle, WA. Working with the owner/operator of the company, we created a brand based on a few core values: simplicity, compassion and organization. The client wanted the brand to be ‘approachable luxury’ – aiming at a grounded, easy-going clientele with disposable income. The brand had to be simple and high-class without pretense, elitism or showiness.
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